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Avery Dennison Completes Acquisition of Vestcom

Vestcom is a leading provider of pricing and branded labeling solutions at the shelf-edge for retailers and consumer packaged goods companies.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Avery Dennison Corporation announced it completed the acquisition of Vestcom for the purchase price of $1.45 billion, subject to customary adjustments.

Vestcom is a leading provider of pricing and branded labeling solutions at the shelf-edge for retailers and consumer packaged goods companies. It uses data management capabilities to synthesize and streamline store-level data and deliver item-specific, price-integrated messaging at the shopper’s point of decision. Vestcom is now an Avery Dennison company. 

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